3/17/2023 0 Comments Real estate mailings![]() Yet with direct mail, your marketing materials are literally being delivered to a prospect's mailbox. He or she needs to search the web for a valid keyword in order for your digital marketing materials to get hits, for example. An excellent example of this is including a call to action on your postcard or mailer to visit the website for your realty business.ĭigital marketing being what it is, most of the activity there requires action on the part of the consumer. ![]() In fact, conversion rates have found to be 28% higher in instances where digital marketing and direct mail have been used together. ![]() If you think marketing with postcards through direct mail only distracts consumers from your digital marketing presence, think again: there's research that suggests direct mail marketing works incredibly well in conjunction with digital marketing techniques. Direct Mail Supports Digital Marketing Goals Whether you run a focused campaign that targets specific neighborhoods or demographics or you use direct mail more broadly, you should most certainly keep this old-school advertising tool in your arsenal. To do so otherwise is to deny yourself excellent opportunities to reach as many prospective home buyers as you can. With the primacy of direct mail still intact, it suddenly makes much more sense to ensure that you spend a portion of your advertising budget on marketing with postcards. That figure alone doesn't reveal much until you put it into context, however - it outstrips other response rates by a major margin. In fact, email and paid search responses were measured at just 0.6%, social media response just 0.4%, and online display a paltry 0.2 percent. In fact, research has shown that overall household response from direct mail sources is a whopping 5.1 percent. Here's what you need to know about marketing with postcards.ĭirect Mail Marketing with Postcards Still Worksįirst things first: marketing with postcards through direct mail is still a highly viable option. However, this tried-and-true marketing method is still an excellent way to grow your realty brand. Marketing with postcards may seem like an incredibly old-fashioned way of getting the word out about your real estate business in the age of digital advertising. ![]()
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