3/16/2023 0 Comments Surf expo 2021 exhibitor listThey also represent several brands through their sales business, Frick Sales and Services, including Globe Skateboards, Impala Rollerskates, Anetik, BN3TH, Dark Seas, Beach Party and Surface Sunscreen, which was a Surf Expo exhibitor. She and her husband Craig now own two boutiques, Neighborhood Shop Stuart and Neighborhood Shop Ormond Beach. Surf Expo attendee Amanda Frick has attending Surf Expo for more than 20 years, from the age of 16, because of her love of the industry. “All but one of our orders written at the show were new customers,” Ameralt notes.ĭavid Barsalou, owner nautical home décor company Davine International says, “The quality of the orders we wrote were good which suggests buyer’s inventories are pretty depleted.” Because of the increased distance required between booths, The Admiral’s Daughter’s booth was given a larger space than usual to display products and show off her new men’s line of apparel, Old Salt. Buyers had more time to walk the floor and spend time learning about emerging brands, she observed. The smaller show footprint worked to Ameralt’s advantage. “But we ended up having a great show and so did other vendors around us.” “No one really knew what to expect,” says owner Lindsay Ameralt. The Admiral’s Daughters, an ocean-themed apparel brand for women had its most successful Surf Expo ever out of the seven times they’ve exhibited there. But we ended up getting five or six new stores.” “Coming in as a new brand, we were told to keep our expectations low sales-wise, because while people like new brands, they’ve got to know that you can come through for them. The company sells UPF 50, moisture wicking shirts for anyone who loves sun, sand and saltwater. “This was our first year as an exhibitor and we did pretty well this year,” says Saltwater Born Founder Jack Kempton. Exhibitor net promoter scores from the January 2021 edition of Surf Expo increased by 63% over 2020. While the overall size of Surf Expo January 2021, held at the Orange County Convention Center in Orlando Florida, was less than half the size of the prior year’s edition due to the impact of COVID-19 along with restrictions in national and international travel, buyer to exhibitor ratios increased by 23% which drove significant improvements in overall exhibitor satisfaction. In spite of many challenges, we feel that this goal was achieved and based on feedback from both retailers and brands, we feel that the show was a success.” “Our goal was to create a secure, safety-first environment for the exhibitors and retailers who wanted and needed a marketplace to conduct business,” says Lori Silva, executive vice president, retail group, of show organizer, Emerald. The January 2021 Surf Expo may have been pared back to help keep participants safe, but it didn’t stop buyers and exhibitors from making meaningful connections.
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